Shopify Shopify Shopify Day 29 of 31 (94% of month)
Daily performance snapshot. Deltas vs previous day (Wed 28 Oct). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 10.1% | 6.0% | +4.1pp |
| ATC → Purchase | 53.4% | 48.5% | +4.9pp |
| Session → Purchase | 5.4% | 2.9% | +2.5pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Thu 29 Oct (today) | 4,499 | 2,950 | 306 | £21,825 | 6.80% |
| 7d Total | 4,499 | 2,950 | 306 | £21,825 | 6.80% |
Shopify 2 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | Yesterday | Needed / Day |
|---|---|---|---|
| Revenue | £12,640 | £21,825 | £71,261 |
| Orders | 198.8 | 306 | - |
| Ad spend | £4,059 | £3,893 | - |
| Blended ROAS | 3.13x | 5.61x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 104 | +35.1% |
| Returning | 185 | +34.1% |
| Total | 306 | +41.0% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Meta Ads | £6,046 | £3,357 | 1.80x | 27.7% | 182 | +42.1% |
| Klaviyo | £5,889 | - | - | 27.0% | 209 | +186.2% |
| Organic/Social | £5,072 | - | - | 23.2% | 163 | +48.5% |
| Google Ads | £3,268 | £535 | 6.11x | 15.0% | 128 | +45.6% |
| smile_rewards | £905 | - | - | 4.1% | 62 | +235.9% |
| Direct | £421 | - | - | 1.9% | 5 | +108.3% |
| Influencers | £123 | - | - | 0.6% | 7 | +353.7% |
| shop_app | £62 | - | - | 0.3% | 8 | +52.5% |
| smsbump | £40 | - | - | 0.2% | 3 | +142.3% |
| Excluded | £0 | - | - | 0.0% | 17 | - |
| Total | £21,825 | £3,893 | 5.61x | 100% | 306 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Wed 28 Oct).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £2,039 | 67 | £2,543+27.6% | 1.25x | £23.20 | 1.84% | |
| £484 | 18 | £890+23.0% | 1.84x | £31.19 | 2.29% | |
| £443 | 12 | £799+61.3% | 1.81x | £30.43 | 2.65% | |
| £215 | 13 | £347+16.0% | 1.62x | £25.66 | 2.09% | |
| £76 | 9 | £183+792.6% | 2.41x | £14.91 | 0.74% | |
| £51 | 2 | £158+195.3% | 3.11x | £49.81 | 2.75% | |
| £49 | 1 | £26 | 0.53x | £26.10 | 1.87% | |
| £1 | 1 | £12 | 12.93x | £12.43 | 1.35% | |
| Total | £3,357 | 182 | £6,046 | 1.80x | £24.98 | 1.96% |
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £328 | 10 | £81 | £811 | 2.47x | 16 | £39 | £624 | 1.90x | |
| £61 | 3 | £86 | £258 | 4.25x | 5 | £19 | £96 | 1.58x | |
| Total | £389 | 13 | £82 | £1,069 | 2.75x | 21 | £34 | £720 | 1.85x |
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £113 | 10 | £62 | £622 | 5.51x | 22 | £32 | £715 | 6.33x | |
| £33 | 25 | £74 | £1,846 | 56.31x | 76 | £23 | £1,717 | 52.39x | |
| Total | £146 | 35 | £70 | £2,467 | 16.94x | 98 | £25 | £2,432 | 16.70x |
1 campaign sent yesterday.
| Campaign | Recipients | Open Rate | Click Rate | CTOR | Revenue | Conv |
|---|---|---|---|---|---|---|
| GB || Wick Trimmer - Pay Day 29.10.26 | 32,727 | 57.3% | 1.3% | 2.3% | £12,501.21 | 186 |
| Total | 32,727 | £12,501.21 | 186 |
Automated flow revenue yesterday: £2,054.84 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 473 | 52.5% | 3.6% | £1,205.15 | 13 | |
| 56 | 64.3% | 8.9% | £220.00 | 3 | |
| 151 | 58.9% | 2.6% | £216.49 | 5 | |
| 181 | 66.9% | 11.0% | £146.50 | 2 | |
| 62 | 54.8% | 6.5% | £124.20 | 1 | |
| 121 | 57.6% | 2.5% | £82.50 | 1 | |
| 19 | 57.9% | 5.3% | £60.00 | 1 | |
| 195 | 77.4% | 2.6% | £0.00 | 0 | |
| 36 | 86.1% | 16.7% | £0.00 | 0 | |
| 361 | 61.9% | 3.6% | £0.00 | 0 | |
| + 10 more flows | |||||
| Total | 1,899 | £2,054.84 | 26 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Other | £17,707 | 450 | 73.5% |
| Candle Refill | £3,222 | 117 | 13.4% |
| Starter Pack | £2,023 | 29 | 8.4% |
| Candle Pott | £600 | 23 | 2.5% |
| MatchPott | £180 | 7 | 0.7% |
| Matchstick Refills | £146 | 21 | 0.6% |
| Matchpott | £125 | 5 | 0.5% |
| Candle | £56 | 1 | 0.2% |
| Striker Pads | £21 | 21 | 0.1% |
| Scent Samples | £16 | 2 | 0.1% |
| Reeds Refill | £5 | 1 | 0.0% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 165 | 24.3 | 5.7 | 106 | £2,475 | Other | |
| 26 | 15.7 | 7.9 | -9 | £1,920 | Other | |
| 23 | 10.0 | 10.0 | 643 | £1,708 | Other | |
| 23 | 15.9 | 10.3 | 53 | £1,571 | Other | |
| 12 | 6.0 | 3.6 | 53 | £812 | Other | |
| 27 | 40.0 | 41.5 | 11,166 | £671 | Other | |
| 11 | 4.1 | 4.1 | 457 | £633 | Other | |
| 9 | 7.1 | 4.4 | 0 | £613 | Starter Pack | |
| 23 | 21.0 | 13.1 | 6,214 | £600 | Candle Pott | |
| 6 | 3.6 | 1.9 | 25 | £594 | Other | |
| 11 | 3.3 | 2.3 | -2 | £585 | Other | |
| 8 | 3.7 | 4.9 | 14 | £548 | Other | |
| 20 | 11.0 | 9.1 | 1,041 | £548 | Other | |
| 12 | 5.0 | 2.8 | 64 | £521 | Candle Refill | |
| 7 | 3.7 | 3.3 | 1 | £479 | Other | |
| + 81 more products | ||||||